With "Fiorucci Pop Revolution", the Cirulli Foundation offers visitors an overview of the pop "adventure", which lasted over thirty years, of Elio Fiorucci, one of the last great entrepreneurs of Italian fashion.
A journey through the 1970s and 1980s, into the creative chaos of Elio Fiorucci, a visionary designer who was able to understand the changes of his time. He was the creator of new sensibilities in a creative continuum that was an explosion of colour and energy.
A friend of Andy Wharol, Keith Haring and Basquiat, he allowed himself to be inspired by them for the unique pop style that has made the brand internationally recognisable.
His career began in 1962 in the slipper shops opened by his parents in Milan, when he had the inspiration to make three pairs of coloured plastic galoshes, immediately marking the peculiar direction of his research in the fashion field: innovative materials, fluorescent colours, underground reference and new targets.
Fiorucci clothes are the symbol of an ironic, colourful and provocative language that contrasts with "institutional culture".
Fiorucci's models are the swinging of London and the Pop Art born in New York, which see the history of fashion intertwine with that of the subcultures of youth rebellion movements.