Since its earliest days, Ferrari has been renowned for its passionate soul and focus on both the future and innovation.
The Prancing Horse’s path was clear even from its very first car, the 125 S, which debuted in 1947 clothed in a completely original design.
This is the starting point of the Enzo Ferrari Museum’s new Game Changers exhibition, which showcases some of the most significant cars in Prancing Horse history in a wholly new context. The story revealed to the Museum’s guests as they explore the exhibition is divided into three sections: design, technology and performance.
The exhibition journey culminates perfectly in the story of the marque’s innovation, a subject dear to Ferrari, and its very latest game changer, the Purosangue, giving the public its first up-close glimpse of Ferrari’s latest arrival which is also the first four-door, four-seater Ferrari. A completely original car in every way: the ultimate combination of sleek athletic design, comfort, versatility and driving thrills.