The Talent of Artisans - The Color of Speed
On these foundations, as early as the 1930s, Enzo Ferrari imagined his Ferrari: the workshop "with everything," which since 1947 has been creating elegant and timeless masterpieces.
Starting with noble materials and perpetuating a responsible artisanal model, anchored to the Italian territory and faithful to the company's values.
Expressing hand-crafted work with an orientation towards personal aptitude, know-how, and lifelong learning: the métiers d'art that involve everyone indiscriminately and ensure excellence throughout the production chain, combining technical know-how with a personalized artistic approach.
The passion for craftsmanship and the noble trade, a value chain with a constant tendency towards improvement. Attachment to tradition carries national values such as the color red, which has become an inseparable identity and has opened up a series of fortunate bespoke color combinations; and the brand, with the prancing horse conceived in 1929, destined to become an icon of prestige.
A path of excellence that leads back to its origins: the workshop for racing cars, by definition customized each time for the tracks and drivers, with the consequent transfer of this concept to the grand touring cars with the direct contribution of customers: premises jealously preserved and handed down to this day in the world's only car manufacturer where, beyond "made to order," each Ferrari represents a unique piece.
